This week’s posting looks at some of the signs of life I’ve photographed over the years. Why signs? My premise is that what gets displayed in public is a good indication of the social-cultural concerns of a certain time and place.
Left Bank, Paris, 1985
The now-defunct newspaper France Soir once had one of the largest circulations in Europe, approximately 1.5 million. Parisians are known for their sophistication, so the gaudiness of the newspaper’s self-promotion seemed a bit gauche: “the BIG BINGO! with France Soir, 250,000,000 to Win.”
Paris, 1985
This scene also stuck me as a bit incongruous. A houseworker wearily lugs home food for dinner while a semi-topless girl on a billboard behind her flirtatiously laughs, “My shirt for a beer.”
A city cemetery in northeastern Iowa, 1969
A sudden, unexplained shudder or shivering, according to some superstition, can be caused by someone walking over your future grave. Nonetheless, I figured it was highly unlikely my ghost-like shadow was giving some far-off person a creepy feeling so I took my time to compose an image.
San Salvador, 1982
With FMLN (Farabundo Marti National Liberation Front) guerrillas mounting an insurrection, armed soldiers and bodyguards were seen throughout El Salvador’s capital during the weeks before the 1982 general election. The political billboard these men are passing says: “All for the Homeland, Defending Justice, Together the People and the Armed Forces.”
Note the Lions Club sign at the right.
San Agustín, El Salvador, 1982.
Control over San Agustín in eastern El Salvador went back and forth between the government and leftist guerrillas for months. On this wall pockmarked with bullet holes, guerrilla graffiti warned, “Death to the Ears,” the ears being townspeople who were government informants.
San Salvador, 1982
Coming upon a patrol of Salvadoran soldiers in pursuit of a guerrilla sniper outside a Coca-Cola bottling plant, I couldn’t help but remember the 1971 Coca-Cola commercial: “I’d like to teach the world to sing in perfect harmony. I’d like to buy the world a Coke and keep it company.” Fat chance.
Alas, even though the insurrection has ended, El Salvador is still wracked with criminal violence.
San Salvador, 1982
This election center had been under fire from guerrillas earlier in the day, and the office was under heavily armed protection. With a national election only weeks away, the official slogan was: “Your vote: the solution.”
The election resulted in a rightwing demagogue, Roberto D’Aubuisson of the Nationalist Republican Alliance (ARENA party), becoming head of the Constituent Assembly (the national legislature). More significantly, days of political negotiations ultimately led to a moderate, US-educated economist, Álvaro Magaña, becoming head of state.
As time has passed, the former guerrillas of the Farabundo Marti National Liberation Front have gained legitimacy as a political party, and on March 12, Salvador Sánchez-Terán, FMLN’s candidate, won the presidential election in a runoff.
Before I sign off, I should note there are many collections of public-sign photography, each different because of time and place and because of each photographer’s unique framing of the world he sees. If you get a chance, pick up a copy of Neon Nevada by newsman Peter Laufer and his wife Sheila Swan Laufer. It’s fascinating in style and concept (and available online).